Online Consumer Reviews are Now Subject to Audit
On September 19, 2023, the Turkish Ministry of Trade published the Consumer Reviews Guide, based on the Turkish Advertising Board's recent decision (dated September 12, 2023, and numbered 337). This comprehensive guide elaborates on key aspects of the Commercial Advertisement and Unfair Commercial Practices Regulation. It defines consumer reviews, outlines their scope, and sets rules for their publication. The guide mandates that reviews should be objective, date-stamped, and available for at least a year. It prohibits misleading health claims and misleading reviews for benefits. Furthermore, it requires transparency in publishing criteria and imposes responsibilities on various stakeholders to ensure fair consumer reviews.