Ceyda Sıla Çetinkaya

Ceyda Sıla Çetinkaya is a Turkish lawyer and senior media executive serving as Global Chief Operating Officer at Merzigo, a digital media company specialising in content monetisation and distribution across platforms including YouTube and Facebook. She began her career in law, including experience at Pinsent Masons and eight years with Baker McKenzie, before moving into commercial leadership. At Merzigo, she oversees global operations, commercial strategy, international partnerships and strategic growth, working with major broadcasters, studios and rights holders. Her role has included expanding the company’s presence across international markets and developing partnerships in entertainment and sports. Çetinkaya also holds an LL.M. and maintains an active interest in arbitration and legal ethics. Her career reflects a distinctive transition from international legal practice to executive leadership in the fast-growing digital media and technology sector.