The 2023 Food Supplement Advertisements Report has been published


Due to seasonal changes, advertisements targeting consumer health, especially those promoting products directly related to consumer use such as dietary supplements, food, and cosmetic products, as well as advertisements related to health services, are meticulously examined by the Advertising Board. Administrative sanctions are applied to advertisements that mislead consumers about promised human benefits, are detrimental to public health, and violate regulations.

At the Advertising Board's 342nd meeting held on February 13, 2024, advertisements deceiving consumers, misleading them, exploiting experience and knowledge gaps, and unfair commercial practices were examined. Out of the 185 cases discussed at the meeting, 157 were found to be non-compliant with regulations, and a total of TRY 24,016,573 administrative fine was imposed along with detain penalties on the said advertisements and commercial practices. Consequently, in the first 2 months of 2024, the Advertising Board reviewed and evaluated a total of 345 cases, and decisions were made to impose a total of TRY 47,900,904 administrative fines along with detain penalties on 296 cases.

On the other hand, it has been observed that the social anxiety caused by the pandemic process and rapid digitalization have led to information asymmetry against consumers regarding products offered for sale with health claims, especially dietary supplements, and taking into account the negative effects of the promotion of social media influencers with the widespread use of social media, the 2023 Food Supplement Advertisements Report (the "Report") prepared by the T.R. Ministry of Commerce was shared with the public in order to both increase the awareness of consumers regarding dietary supplement advertisements and to guide sector actors. The Report outlines regulations and provides a general sector assessment regarding food supplements, as well as a comprehensive sector analysis through detailed examinations of regulations and advertising examples related to food supplement advertisements.

You can access the 2023 Food Supplement Advertising Report from the link:

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