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    Lawyers Bilge Derinbay

    Bilge Derinbay

    NSN Law Firm
    [email protected]

    Bilge Derinbay is a Partner in NSN Law Firm where she provides dispute resolution and transactional consultancy to local and international clients in Commercial and Corporate Law, Life Sciences Law, Copyright, Advertising, Media and Entertainment Law and Personal Data Protection Law.

    Derinbay has over 20 years of experience assisting local and multinational companies operating in the sports marketing, information technologies, pharmaceuticals, and medical devices sectors, helping develop commercial strategies, operating multinational investment and compliance projects, and representing them before administrative and legal bodies. She is frequently consulted for her copyright, media, and advertising law expertise and regularly publishes in numerous international journals.


    Practice Areas & Work Department

    Commercial and Corporate Law

    Advertising, Media and Entertainment Law

    Product Liability

    Data Protection Law

    Information Technologies Law

    Anti-Corruption and Compliance


    Languages

    English, French


    Memberships

    Istanbul Bar Association

    Karanlık Ticari Tasarımlar (Dark Commercial Patterns) Reklam Kurulu’nun Merceği Altında

    Reklam Kurulu, tarafından gerçekleştirilen 08.08.2023 tarih ve 336 Sayılı Kurul toplantısında son zamanlarda dijital reklamcılık alanında sıkça konuşulan Karanlık Ticari Tasarımlar hakkında önemli kararlar verildi.
    Bilge Derinbay

    Under the Spotlight of the Advertising Board: Dark Commercial Patterns

    At the meeting dated 08.08.2023 and numbered 336 held by The Advertising Board ("Board") rendered various important decisions regarding Dark Commercial Patterns, which have recently been widely discussed in the field of digital advertising. With the amendment dated 01.02.2022, Regulation on Commercial Advertising and Unfair Commercial Practices, “using methods that adversely affect consumers will to make a decision or choice by using means such as guiding interface designs, options or expressions regarding a good or service on the internet; or methods aimed at leading to changes, in favor of the seller or provider, in the decision that consumers would normally make under normal circumstances” was considered among the sample practices accepted as unfair commercial practices.
    Bilge Derinbay

    Regulation on Promotion and Information Activities on Healthcare Services Has Been Published!

    Turkey is recognised as a prominent destination in the world in terms of health tourism. By providing high-quality healthcare services on an international platform, our country both strengthens our healthcare sector and contributes to our economy. In today's world where promotions for health services have gained an important place, The Regulation on Promotion and Information Activities on Healthcare Services ("Regulation"), which entered into force on 29 July 2023.
    Bilge Derinbay

    NSN / Reklam Hukuku Bülteni - Temmuz 2023

    Reklam Kurulu Başkanlığı tarafından 14.03.2023 tarihinde yapılan 331, 11.04.2023 tarihinde yapılan 332, 09.05.2023 tarihinde yapılan 333 ve 13.06.2023 tarihinde yapılan 334 sayılı Kurul toplantıları kapsamında önemli noktalara işaret eden kararları ...
    Bilge Derinbay

    Reklam Kurulu Kararları Işığında Influencer Reklamları – No.2

    Günümüzde reklam faaliyetlerinin sosyal medya platformları aracılığıyla yürütülmesi sebebiyle Reklam Kurulu (“Kurul”) “Sosyal Medya Etkileyicileri Tarafından Yapılan Ticari Reklam ve Haksız Ticari Uygulamalar Hakkında Kılavuz”un (“Kılavuz”) yanı sıra sosyal medya etkileyicileri tarafından yapılan sağlık beyanı içeren reklamlara yönelik cezalar uyguladığı da görülmektedir. Yazı serimizin ikincisinde, sosyal medya etkileyicileri aracılığıyla yapılan ve Kurul tarafından yaptırıma hükmedilen sağlık beyanı içeren reklamlar hakkında örnek kararlara yer verilmiştir. Yazı serimizin ilki olan “Reklam Kurulu Kararları Işığında Influencer Reklamları – No.1 Kılavuz’a Uygun Olmayan Instagram Paylaşımları” başlıklı yazımıza bu link üzerinden ulaşabilirsiniz.
    Bilge Derinbay

    Influencer Advertisements Within The Scope Of Advertising Board Decisions – 2

    Social media influencer advertisements containing health claims are under scrutiny by the Advertising Board. The Board penalizes influencers for misleading health claims in commercial ads on social media platforms. Recent decisions highlight penalties imposed on influencers like "Mehmet Sert" and "Ceyda Düvenci" for overstated health claims and unproven scientific statements about products. Advertisements that exceed cosmetic definitions or lack proper licensing as "human medicinal products" face suspension. The influencer "Özlem Altınok Öz" also faced suspension for promoting a product with misleading health claims. Compliance with regulations is crucial to avoid fines and suspensions.
    Bilge Derinbay

    Reklam Kurulu Kararları Işığında Influencer Reklamları – No.1

    "Sosyal Medya Etkileyicileri Tarafından Yapılan Ticari Reklam ve Haksız Ticari Uygulamalar Hakkında Kılavuz" çerçevesinde, sosyal medya etkileyicileri tarafından yapılan kılavuza uygun olmayan reklamların cezalandırıldığı görülmektedir. Örnek kararlara göre, markaların resmi hesaplarının etiketlendiği ancak reklam ifadelerine yer verilmediği, etiketleri tıklayan tüketicilerin markaların örtülü reklamına yönlendirildiği durumlarda cezalar verilmektedir. Reklam ifadelerinin açık ve okunabilir şekilde sunulması gerekmekte ve mevzuata uygun içerikler üretilmesi önem taşımaktadır.
    Bilge Derinbay

    The Advertising Board Chronicles: Unveiling Influencer Ad Decisions – No. 1

    The Advertising Board has imposed penalties on social media influencers for non-compliant advertising activities on platforms like Instagram. Examples of decisions regarding non-compliant advertisements made by social media influencers are provided. In one case, an influencer was fined and ordered to suspend advertisements for covertly advertising products without disclosure. In another case, the influencer received a penalty for not clearly presenting the collaboration statement. Tagging brands without including advertising phrases or making them easily noticeable resulted in penalties in another case. To avoid penalties, influencers should adhere to the Guideline and relevant regulations when creating content.
    Bilge Derinbay

    How do NFTs work under Turkish Copyright Law?

    Non-fungible tokens (NFTs) have become increasingly popular in the art world, creating legal challenges for intellectual property law. The Law No. 5846 on Intellectual and Artistic Works (“the Law”) provides copyright protection to NFTs, and their financial rights may be transferred through written agreements. Financial rights include the right to reproduce, disseminate, represent, and transmit the work to the public, while moral rights are attached to the creator of the work and may not be transferred. NFT owners can benefit from financial rights under Turkish law unless specified in the sales agreement. Anonymity poses a challenge to copyright protection.
    Bilge Derinbay

    NFTs and Copyright Law

    A non-fungible token (“NFT”) is a type of cryptocurrency that has emerged in the wake of the rapid development of digitalization, but questions remain as to how the rights to NFTs are protected under the law.
    Bilge Derinbay

    Copyright Protection of Advertising Films

    In the face of developing technology, a common question has arisen as to whether any works that are not specifically listed in the Law No. 5846 on Intellectual and Artistic Works may benefit from copyright protection.
    Bilge Derinbay

    ITCA Decision on the Obligations of Social Network Providers

    In accordance with the decision of the Information Technologies and Communication Authority titled “Procedures and Principles Regarding Social Network Providers” published in the Official Gazette dated 01.04.2023, the obligations of social network providers and the procedures and principles regarding the implementation of these obligations have been clarified.
    Bilge Derinbay

    NSN / Reklam Hukuku Bülteni - Nisan 2023

    Reklam Kurulu Başkanlığı tarafından 08.11.2022 tarihinde yapılan 327, 13.12.2022 tarihinde yapılan 328, 10.01.2023 tarihinde yapılan 329 ve 14.02.2023 tarihinde yapılan 330 sayılı Kurul toplantıları kapsamında önemli noktalara işaret eden kararları bulabilirsiniz.
    Bilge Derinbay

    Sosyal Ağ Sağlayıcıların Yükümlülükleri Hakkında BTK Kararı

    01.04.2023 tarihli Resmi Gazete’de yayımlanan Bilgi Teknolojileri ve İletişim Kurulu’nun 28.03.2023 tarihli Sosyal Ağ Sağlayıcı Hakkında Usul ve Esaslar başlıklı kararı uyarınca, sosyal ağ sağlayıcıların yükümlülükleri ile bu yükümlülüklerin uygulanmasına ilişkin usul ve esaslara açıklık getirilmiştir.
    Bilge Derinbay

    New Regulation on Organization of Lotteries and Draws in Turkey

    With the Amendment of Income Tax Law and Certain Laws and Decree Laws published in the Official Gazette on 09.11.2022, significant amendments were made to the Decree Law No. 320 on National Lottery.
    Bilge Derinbay