Turkish Advertising Board Examines Artificial Intelligence Advertisements
The Advertising Board (Board), operating within the Ministry of Commerce, has issued a public announcement addressing advertisements containing harmful deceptive practices affecting citizens, along with advertisements that manipulate consumer perceptions and those created using artificial intelligence. With this announcement, Board has introduced artificial intelligence into its agenda for the first time.
Below are the key points from the announcement:
Advertisements created using artificial intelligence. Board stated that it has been examining content generated by artificial intelligence, which directly or indirectly influences consumers’ purchasing decisions. Additionally, Board mentioned that it has reviewed advertisements created by an artificial intelligence application called “ChatGPT” and has imposed administrative sanctions on advertisements containing statements that convey a sense of superiority over competing products or companies.
Covert advertisements for prohibited products. It was noted that despite the ban on alcoholic beverage advertisements on social media platforms, covert advertisements for these products were being conducted. Board emphasized
that it has taken administrative actions upon detecting such advertisements.
Precautions against advertisements that manipulating consumer perception. The announcement stated that administrative penalties are applied when advertisements lack clarity and comprehensibility and have the potential to manipulate consumer perception.
Administrative fines applied. During Board’s meeting on 12.09.2023, it was mentioned that out of 138 cases, 120 were found to be in violation of regulations. As a result, these advertisements were halted, and a total of 12,231,507 Turkish Lira in administrative fines were applied.
You can access the full text of the announcement here (only available in Turkish).
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