&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Helvetica, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;;">&lt;strong style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">1. What Are Geographical Data and Geographic Information Systems?&lt;/strong>&lt;/span>&lt;/p>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">According to the legislation on Geographical Data and
Geographic Information Systems:&lt;br>&lt;/span>&lt;/p>&lt;ul style="list-style-type: square;">&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Geographical data (“&lt;strong style="">Geodata&lt;/strong>”) is “any kind of data
containing location information”. For example,
administrative units, toponyms, building and address
information are within this scope.&lt;/span>&lt;/li>&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Geographic Information Systems (“&lt;strong style="">GIS&lt;/strong>”) are the “set
of hardware, software, human resources, standards,
and methods necessary for the production, supply,
storage, processing, management, analysis, sharing,
presentation and keeping up to date of Geodata”.&lt;/span>&lt;/li>&lt;/ul>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;br>&lt;/span>&lt;/p>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Helvetica, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;;">&lt;strong style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">2. What Are the Requirements?&lt;/strong>&lt;/span>&lt;/p>&lt;ul style="list-style-type: square;">&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Depending on the scope of the activity, which involves
Geodata processing, persons processing Geodata
must obtain &lt;strong style="">(i)&lt;/strong> a permit or &lt;strong style="">(ii)&lt;/strong> a license, both of which
are subject to an annual fee.&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;strong>Who needs to obtain a permit:&lt;/strong> Persons/entities,
whose Geodata processing activities involves
more than one location information but less than
one province.&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;strong>Who needs to obtain a license: &lt;/strong>Persons/entities
whose Geodata processing activities involves
more than one location information and at least
one province.&lt;/span>&lt;/li>&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Software which is considered as GIS must be certified
by the Ministry of Environment Urbanization and
Climate Change (“&lt;strong>Ministry&lt;/strong>”). Also, sensors and
equipment (i.e. hardware) which collect Geodata will
be recorded on an electronic platform that the
Ministry will create.&lt;/span>&lt;/li>&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">License applicants must employ:&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If activities carried out countrywide: at least one
person as a GIS Specialist and one person with a
GIS Operator Certificate or&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If activities are carried out within the scope of a
province: at least one person with a GIS Operator
Certificate.&lt;/span>&lt;/li>&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">License owners must submit a semiannual report to the
Ministry on the activities specified in the license
agreement.&lt;/span>&lt;/li>&lt;/ul>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;br>&lt;/span>&lt;/p>&lt;p style="text-align: justify; line-height: 2;">&lt;strong style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">3. What Is the Relevance of This Legislation&nbsp;to E-Commerce Companies?&lt;/strong>&lt;/p>&lt;ul style="list-style-type: square;">&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">For a long time, the legislation on Geodata has been
interpreted to apply only to applications using precise
location data. However, in the middle of last year
(2022) the Ministry sent notices to the major ecommerce companies to inform them of their
requirements under this legislation. It appears that
according to the Ministry "e-commerce companies
which process address information" may also be
subject to this legislation.&lt;/span>&lt;/li>&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Therefore, based on the Ministry’s interpretation, ecommerce companies, which process address
information countrywide, are required to:&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Obtain a Geodata license from the Ministry
(subject to annual fee),&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Employ at least one person as a GIS Specialist and
one person with a GIS Operator Certificate,&lt;/span>&lt;/li>&lt;li style="margin-left: 30px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Submit a semiannual report to the Ministry on the
activities specified in the license agreement.&lt;/span>&lt;/li>&lt;/ul>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;br>&lt;/span>&lt;/p>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;strong>4. Fines&lt;/strong>&lt;/span>&lt;/p>&lt;ul style="list-style-type: square;">&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If a Geodata permit is not obtained, the application
must be made within at least 10 (ten) days, as specified
in the notification sent to the entities by the Ministry.
Otherwise, the Ministry may decide to cease the
operation of the entities and impose an administrative
fine equal to five times of the applicable permit fee.&lt;/span>&lt;/li>&lt;li style="margin-left: 10px; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">If a Geodata license is not obtained the legislation
does not impose a spesific fine, however, we
understand that the Ministry is of the view that it may
apply the fine mentioned above for not obtaining
license by analogy.&lt;/span>&lt;/li>&lt;/ul>&lt;p style="text-align: justify; line-height: 2;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;br>&lt;/span>&lt;/p>&lt;p style="text-align: justify; line-height: 2;">&lt;br>&lt;/p>

1. What Are Geographical Data and Geographic Information Systems? According to the legislation on Geographical Data and Geographic Information Systems: Geographical data (“Geodata”) is “any kind of data containing location information”. For example, administrative units, toponyms, building and address information are within this scope.Geographic Information Systems (“GIS”) are the “set of hardware, software, human resources, standards, and methods necessary for the production, supply, storage, processing, management, analysis, sharing, presentation and keeping up to date of Geodata”.

Geographic Data License: What Does It Mean for E-Commerce Companies?

He started his career at Yarsuvat &amp;
Yarsuvat Law Firm, established by Prof. Dr. Duygun Yarsuvat. He then worked for
SNR Denton as an associate and as a partner in Gokce Attorney Partnership. He
founded Yazicioglu Legal in 2016.He has over 10 years of experience
advising national and international clients on several aspects of business law
and representing them before courts, arbitral tribunals and regulatory bodies.
During his career he has advised Goldman Sachs, Lehman Brothers, Zurich
Insurance, Cigna Insurance, Cadbury Schweppes, Mitsui Corporation, Commercial
Bank of Kuwait, Drillmec Drilling Tecnologies, Bosch-Siemens (BHS), Sony
PlayStation, Facebook, Gucci, Spotify, T-Systems, Esas Holding, Mavi Jeans,
Pronet, Grupanya, Onedio and FIT Solutions.He is listed as a leading individual in
IT and Telecoms Law and a recommended lawyer in Media and Entertainment Law in
The Legal 500. He is also listed as a Ranked Lawyer in Technology, Media
Telecommunication (TMT) in Chambers and Partners.The Legal 500 referred to him as
“Yazicioglu has intensive experience in IT-related matters.”Chambers and
Partners wrote “Bora Yazicioglu is widely admired for his expertise in IT
issues, notably regulatory, data protection, outsourcing and e-commerce
matters.”Bora Yazıcıoğlu is a graduate of
Kadikoy Anatolian High School. He obtained his LL.B. degree from Istanbul Bilgi
University (2005) and his LL.M. degree on European and International Business
Law from Leiden University (2010). He studied on full scholarship in both
universities. Practice Areas &amp; Work Department

Data Protection

Technology, Media &amp; Telecommunication

Commercial &amp; Corporate Law

&nbsp; 

Languages

Turkish 

English

&nbsp; 

Memberships

Istanbul Bar Association

Data Protection Association of Turkey (Founding member
 and manager)

International Association of Privacy Professionals 

International Technology Law Association

British Turkish Lawyers Association (membership
 secretary 2005-2008)

Yazıcıoğlu Legal is an
Istanbul-based boutique technology, media, telecommunications, data
protection/cyber security and commercial law firm.It also has a solid expertise
in cross-border transactions, M&amp;As, corporate and commercial matters,
intellectual property, regulatory compliance, e-commerce, consumer protection
and dispute resolution.Yazıcıoğlu Legal is one of the
ranked firms in the The Legal 500 on IT and Telecoms Law. Our Founding Partner
Bora Yazıcıoğlu is listed as one of the three leading individuals in IT and
Telecoms Law in Turkey in The Legal 500. He is also listed as a Ranked Lawyer
in TMT in Chambers and Partners.

YAZICIOGLU LEGAL

Managing Partner

Işıl focuses on various areas of law
 including e-commerce law, personal data protection law, contracts law and
 consumer protection law. Işıl started her career as a trainee
 lawyer at Gökçe Attorney Partnership, then continued to work at PwC Turkey (PwC
 Yönetim Danışmanlığı A.Ş.) as an inhouse lawyer, and finally joined Yazicioglu
 Legal as an associate. Işıl graduated from Istanbul University
 Law School with honour degree (2016) and also studied at Leiden University as a
 part of the Erasmus Plus programme for a semester (2015). She obtained her
 LL.M. degree from Istanbul University Institute of Social Sciences (2022) with
 her thesis on “Transfer of Personal Data Abroad in the Scope of Personal Data
 Protection Law Numbered 6698 and General Data Protection Regulation Numbered
 2016/679”.















 Practice Areas &amp; Work Department

E-Commerce Law

Personal Data Protection Law

Contracts Law

Commercial and Corporate Law

Consumer Protection Law

&nbsp; 

Languages

Turkish 

English

Korean

&nbsp; 

Memberships

Istanbul Bar Association

Associate

Amendments to the Law on Electronic Commerce (“Amendments”), and New Regulation on Electronic Commerce Intermediary Service Providers and Electronic Commerce Service Providers (“Regulation”) which impose significant obligations on operators (“Marketplace Operator”) of e-marketplaces (“Marketplace”) and e-commerce sellers/providers (“Seller/Provider”), have entered into force as of 1 January 2023[1].

New Era for E-marketplaces and E-sellers/providers

&lt;p style="text-align: center;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;strong>Elektronik
Ticaret’in Düzenlenmesi Hakkında Kanun’da Yapılan Önemli Değişikliklerin ardından
Elektronik Ticaret Aracı Hizmet Sağlayıcı ve Elektronik Ticaret Hizmet
Sağlayıcılar Hakkında Yönetmelik’e göre Güncellenmiş Versiyon&lt;/strong>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Bilindiği gibi 7
        Temmuz 2022 tarihli Resmî Gazete’de, çevrim içi ortamda pazar yeri işleten ve
        gerek bu pazar yerlerinde gerek kendi internet sitelerinde satış yapan kişiler
        yönünden çok önemli yükümlülükler getiren Elektronik Ticaretin Düzenlenmesi
        Hakkında Kanun’da (“&lt;/span>&lt;strong style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Kanun&lt;/strong>&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">”) yapılan değişiklikler (“&lt;/span>&lt;strong style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Kanun Değişikliği&lt;/strong>&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">”)
        yayımlanmıştı.&lt;/span>&lt;br>&lt;/p>

&lt;p class="MsoNormal" style="margin: 0px 0px 11px; text-align: justify;" arial="" 11",="" serif;="" text-align:="" justify;="" font-size:="" 15px;"="">&lt;span lang="TR" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Kanun Değişikliği ile getirilen değişikliklerin
        detaylandırılmasını amaçlayan &lt;em>&lt;span style="font-family: Arial, sans-serif; color: black; background: white;">Elektronik Ticaret Aracı
                Hizmet Sağlayıcı ve Elektronik Ticaret Hizmet Sağlayıcılar Hakkında Yönetmelik
                (“&lt;strong>Yönetmelik&lt;/strong>”) de 29 Aralık 2022 tarihli&nbsp;&lt;/span>&lt;/em>Resmî
        Gazete’de yayımlandı.&lt;/span>&lt;/p>

&lt;p class="MsoNormal" style="margin: 0px 0px 11px; text-align: justify;" arial="" 11",="" serif;="" text-align:="" justify;="" font-size:="" 15px;"="">&lt;span lang="TR" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">Gerek Kanun
        Değişikliği gerekse Yönetmelik tarafından getirilen bu değişikliklerden önemli
        bulduklarımızı aşağıda &lt;/span>&lt;strong style="font-size: 14px;">A. Yönetici Özeti&lt;/strong>&lt;span style="font-size: 14px;"> ve &lt;/span>&lt;strong style="font-size: 14px;">B. Detaylı Açıklamalar&lt;/strong>&lt;span style="font-size: 14px;">
        bölümlerinde tek bir bilgi notu içerisinde sizler için özetledik ve Yönetmelik
        ile gelen yeni değişiklikleri &lt;/span>&lt;span style="font-size: 14px; color: rgb(192, 0, 0);">kırmızı &lt;/span>&lt;span style="font-size: 14px;">ile
        işaretledik. Ayrıca aslında eski yönetmelikte yer alan fakat yeni yönetmelikte
        de &lt;/span>&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">aynı şekilde düzenlenmiş konuları da kırmızı ile işaretleme yoluna gittik.
        Zira eski yönetmelik biraz atıl kalmış bir yönetmelik kabul edilebileceği için
        yeni yönetmelikte yer alan Kanun’a ek düzenlemelerin de belirtilmesini
        amaçladık.&lt;/span>&lt;/span>&lt;/p>&lt;p class="MsoNormal" style="margin: 0px 0px 11px; text-align: justify;" arial="" 11",="" serif;="" text-align:="" justify;="" font-size:="" 15px;"="">&lt;span style="text-align: justify; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">Söz konusu bilgi notunun tam haline&nbsp;&lt;/span>&lt;strong style="">&lt;a href="https://yazicioglulegal.com/yayinlar/elektronik-ticaretin-duzenlenmesi-hakkinda-kanun-da-onemli-degisiklikler-guncellenmis/63" target="_blank" style="color: rgb(3, 102, 132);">bu link&lt;/a>&lt;/strong>&lt;span style="font-size: 14px;">&nbsp;üzerinden erişebilirsiniz.&lt;/span>&lt;/span>&lt;br>&lt;/p>&lt;br>





























Bilindiği gibi 7 Temmuz 2022 tarihli Resmî Gazete’de, çevrim içi ortamda pazar yeri işleten ve gerek bu pazar yerlerinde gerek kendi internet sitelerinde satış yapan kişiler yönünden çok önemli yükümlülükler getiren Elektronik Ticaretin Düzenlenmesi Hakkında Kanun’da (“Kanun”) yapılan değişiklikler (“Kanun Değişikliği”) yayımlanmıştı. Kanun Değişikliği ile getirilen değişikliklerin detaylandırılmasını amaçlayan Elektronik Ticaret Aracı Hizmet Sağlayıcı ve Elektronik Ticaret Hizmet Sağlayıcılar Hakkında Yönetmelik de 29 Aralık 2022 tarihli Resmî Gazete’de yayımlandı.

Elektronik Ticaretin Düzenlenmesi Hakkında Kanun’da Önemli Değişiklikler

6563 sayılı Elektronik Ticaretin Düzenlenmesi Hakkında Kanun’da (“Kanun”) yapılan değişiklik kapsamında hazırlanan ve 29.12.2022 tarihli ve 32058 sayılı Resmi Gazete’de yayınlanan Elektronik Ticaret Aracı Hizmet Sağlayıcı ve Elektronik Ticaret Hizmet Sağlayıcılar Hakkında Yönetmelik (“Yönetmelik”) ile getirilen başlıca düzenlemeler.

Elektronik Ticaret Aracı Hizmet Sağlayıcı ve Elektronik Ticaret Hizmet Sağlayıcılar Hakkında Yönetmelik Neler Getirdi? 

&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">Pursuant to the Cosmetic Regulation, the definition of a cosmetic product is "&lt;/span>&lt;em>all preparations or substances prepared to be applied to different external parts of the human body; epidermis, nails, hairs, hair, lips, and external genital organs, or teeth, and oral mucosa; and its sole or primary purpose are to clean, scent, change appearance of, protect these parts, keep them in good condition or fix body odors&lt;/em>&lt;span style="font-size: 14px;">".&lt;/span>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">In addition to this definition, the Cosmetic Regulation also determines the criteria regarding the quality and safety of cosmetic products. A cosmetic product placed on the market should not cause any problems and should be safe for human health, if it is applied under normal conditions along with the conditions provided by the manufacturer or applied per the product presentation, labeling, explanations, or conditions of use recommended by taking into consideration the information provided by the manufacturer.&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Ads related to cosmetic products are not prohibited under legislation however various restrictions are regulated. Since cosmetic products are directly related to human health and body, cosmetic product ads should be subject to restrictions. In practice, ads for cosmetic products include exaggerated promises to sell the products, attract attention and influence the purchasing decision of consumers. Therefore, the specific rules are regulated related to cosmetic ads.&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">Cosmetic product ads should be made primarily in accordance with the provisions that regulate the ads/promotions of any product such as &lt;/span>&lt;strong style="font-size: 14px;">the Regulation on Commercial Advertisement and Unfair Commercial Practices, Law on the Protection of Consumer with numbered 6502&lt;/strong>&lt;span style="font-size: 14px;">&lt;span style="font-size: 14px;">. Additionally, cosmetic ads should also be in compliance with the regulations which are specially regulated for the cosmetic products ads/promotions such as &lt;/span>&lt;strong>Cosmetic Law numbered 5324, Cosmetic Regulation, Regulation on Health Claim and Health Claims of the Products Offered for Sale (“Health Claim Regulation”), Guideline for Cosmetic Claims, and Guideline for Promotional Activities of Cosmetic Products&lt;/strong>&lt;span style="font-size: 14px;">.&lt;/span>&lt;/span>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Within the scope of these regulations, in cosmetic products ads/promotions, the features of cosmetic products should be stated clearly and in a way that the consumer can easily understand. The features and/or claims stated in the ads must be true, provable, and accurately express the features of the product.&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">The features of the cosmetic product stated and claimed in the ads must comply with &lt;/span>&lt;strong>the cosmetic product definition&lt;/strong>&lt;span style="font-size: 14px;"> set out above. Expressions, images, and explanations in the ads should not draw attention to or should not imply any feature that does not fall under the scope of the cosmetic product definition.&lt;/span>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">One of the problems frequently encountered in practice is the use of expressions that exceed the cosmetic product definition or that is accepted as health claim. Under the Health Claim Regulation, the health claim is defined as “&lt;/span>&lt;em>all claims that state, assert or imply that it is directly or indirectly beneficial to human health or effective, protects, treats against diseases or their symptoms&lt;/em>&lt;span style="font-size: 14px;">”. Therefore, it is important to pay attention not to refer to features that can be considered as a health claim. Please find some of the expressions that exceed the definition of cosmetic product or are considered as health claim below:&lt;/span>&lt;/span>&lt;/p>&lt;ul style="list-style-type: square;">&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Treats/relieves/heal heat rash,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Increases the skin immunity,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Relieves gum ailments,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Prevents baldness, stops hair loss,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Helps with the weight loss,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Antibacterial, antioxidant,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Destroys the cracks formed during pregnancy.&lt;/span>&lt;/li>&lt;/ul>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">As with many decisions given by the Board of Advertisement (“&lt;/span>&lt;strong style="font-size: 14px;">Board&lt;/strong>&lt;span style="font-size: 14px;">&lt;span style="font-size: 14px;">”), in its decision with the File No. 2021/1885, Meeting No. 315 and dated 09.11.2021, the Board stated that, “&lt;/span>&lt;em>all cosmetic products that are subject to the cosmetic legislation, should be products that are applied to the external parts of the human body and whose effects are temporary, and within this context, expressions regarding treatment and indications in the promotions subject to the examination should not exceed the cosmetic product definition specified in the relevant legislation and should not be misleading&lt;/em>&lt;span style="font-size: 14px;">” and also imposed a fine of stopping the ads related to ads that exceed the cosmetic product definition and are misleading.&lt;/span>&lt;/span>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Health Claim Regulation contains expressions that should not be used in cosmetic products ads or promotions. Expressions that should not be used in cosmetic product ads are;&lt;/span>&lt;/p>&lt;ul style="list-style-type: square;">&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Expressions such as treating or preventing any disease, diagnosing a disease, or diagnosing or fixing a physiological function,&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Expressions that claim to renew, fix, or change physiological functions as a result of pharmacological, immunological, or metabolic effects, and&lt;/span>&lt;/li>&lt;li style="margin-left: 20px;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Expressions refer to the effect of the human medicinal product.&lt;/span>&lt;/li>&lt;/ul>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">In many Board’s decisions, there is a statement that “&lt;/span>&lt;em>If the products in question can prove the expressions in the ads, it should not be considered to fall under the scope of “cosmetic product”, and it should be licensed within the scope of “human medicinal product” or “medicine”, and ads related to products that are evaluated as “human medicinal product” or a “medicine” do not comply with the legislation. Therefore, in any case, it is evaluated that such ads regarding the product in question, constitute a violation of the current legislation” (Board Decision, F. 2022/1156, M. No. 326, D. 11.10.2022)&lt;/em>&lt;span style="font-size: 14px;">.&lt;/span>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">The cosmetic product features that can be referred to in ads should be the features such as cleaning, scenting, changing the appearance, protecting, and keeping in a good condition. With the strict supervision of the Board in this regard, it is aimed to determine the features that can be referred to in the cosmetic product ads and also prevent the marketing of the features such as therapeutic or medicine in ads.&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">&lt;span style="font-size: 14px;">In addition, according to the Guideline for Cosmetic Claims, expressions regarding the performance or functionality of a cosmetic product should not go beyond the available supporting evidence. Also, cosmetic products with the same features should not imply to be superior to others with the claims such as “&lt;/span>&lt;em>unique, peerless, the best, the most effective&lt;/em>&lt;span style="font-size: 14px;">”.&lt;/span>&lt;/span>&lt;/p>&lt;p style="text-align: justify;">&lt;span style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;">Another problem that is often encountered in cosmetic product ads is the use of surveys to prove the accuracy of the claims. The data related to the survey results can be used in ads. However, the survey should be conducted by an independent organization, and the questions and answers should be clear and understandable. If an expression based on survey results is used in ads, the details about the survey should be stated separately in the ads subtitle. Nevertheless, the expression to be used in the ads must comply with the rules set out in the general advertisement legislation and the survey result should not be reflected differently.&lt;/span>&lt;/p>

Pursuant to the Cosmetic Regulation, the definition of a cosmetic product is "all preparations or substances prepared to be applied to different external parts of the human body; epidermis, nails, hairs, hair, lips, and external genital organs, or teeth, and oral mucosa; and its sole or primary purpose are to clean, scent, change appearance of, protect these parts, keep them in good condition or fix body odors".

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