Lawyers Ada Atasoy

Ada Atasoy

Ada Atasoy

Hergüner Bilgen Üçer Attorney Partnership

Ada Atasoy is an associate in Dispute Resolution, Intellectual Property, and Corporate Support practice areas at Hergüner Bilgen Üçer Attorney Partnership.

She mainly focuses her practices in the areas of international and domestic dispute resolution, intellectual property law and corporate and company law. She assists corporate clients from various sectors with drafting and negotiating commercial contracts, share purchase and conversion processes, and collection of receivables.

Ms. Atasoy has experience in a wide range of disputes including commercial disputes, contracts law, intellectual property law, collection of receivables, and real estate disputes.


Practice Areas & Work Department

Dispute Resolution

Intellectual Property

Corporate Support


Languages

English

Spanish

German


Memberships

Istanbul Bar Association

University of Amsterdam Alumni Association

Istanbul University Alumni Association

Üsküdar American Academy Alumni Association

ISTAC

ITOTAM

Commitments in Turkish Competition Law and Claim for Damages

The commitment procedure is an increasingly popular tool used in competition law that serves procedural economy by bringing closure to preliminary inquiries and investigation proceedings (“assessment proceedings”) while diminishing competition issues before they become competition infringements. The use of the term “competition issues” rather than “competition infringements” is significant for the commitment procedure as it allows undertakings to make amendments for potential anti-competitive behavior that does not constitute a hard-core infringement of competition.

24.10.2023

Marka Davalarında Google Ads Şifrelerine Yeni Yaklaşım

Son dönemde Google, Bing, Yahoo, Yandex, Baidu vb. gibi arama motorları üzerinden verilen çevrimiçi reklamlar, şirketlerin önemli bir tanıtım aracı haline gelmiş durumda[1]. Arama motoru reklamcılığı veya anahtar kelime reklamcılığı olarak bilinen bu reklam türünde, şirketler, arama motorlarının reklam sitelerinde (Google Ads[2], Bing Ads, Yahoo Advertising vb.) oluşturdukları hesap üzerinden giriş yaparak özelleştirilmiş reklamlar veriyorlar. Söz konusu özelleştirme, belirli anahtar kelimeler seçilerek (bkz. anahtar kelime eşleme) yapılıyor[3]. Bu anahtar kelimeler "ayakkabı", "şapka", "spor", "voleybol topu" vb. gibi jenerik kelimeler veya kelime öbekleri olabileceği gibi, farklı markalar ile bağdaşabilecek kelimeler hatta üçüncü kişilere ait tescilli markalar da olabiliyor[4].

17.09.2023
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